Some projects don’t begin with announcements.
They begin quietly — with structure, intention, and direction.
Between Christmas and the end of the year, I spent time in Rotterdam working on a private fashion concept study developed for an International Fashion House, currently in the early stages of a new project.
The session was carried out in studio with a dedicated crew brought in from Italy, and conceived as a research and development phase rather than a finished campaign.
The focus was on form, posture, and visual presence — stripping the image back to its essential elements.
No trends. No excess. Just clarity.
This was not about producing final images, but about testing silhouettes, attitude, and narrative before moving into the next stage of development.
This kind of work rarely lives on the surface.
It exists to inform what comes next.
Some stories are meant to be released later.
Others simply need to exist — first.
Further details about the Fashion House involved cannot be disclosed at this stage.
As with all the projects I work on, images are never created casually.
They exist within a framework — and are released when the timing is right.
Silvia 😉
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