An imaginary offer. The reply is what I’d actually send.
The offer
“We’d love to send you our new leather jacket. In exchange, we’d ask for three posts and a few Stories. We’d also share your content with our audience.”
I read that and immediately pictured a woman pushing a motorcycle key across a café table. This is probably why I should be given a few minutes before replying to emails.
My counteroffer
“Thanks for thinking of me. I’ve got an idea for the jacket.
“Two women at a café table. One slides a motorcycle key across to the other. The second woman leaves in the jacket. A few seconds later, the first woman checks the empty chair beside her and realises she’s handed over her own jacket as well as the key. Cut to her picking up the phone. ‘You can keep the bike.’
“I’d make it a twenty-second film. We see the jacket on both women, and by the end there’s a reason to remember it. I’d propose a fee for developing the concept, filming and editing, with one post on my account.
If you’d like to run the film as an ad, I’d quote that separately. Do you have a production budget for this launch?”
I’d send that because it gives us something specific to talk about. They can tell me the joke’s too dry. They can tell me they need three separate clips because the launch runs over three weeks.
Fine. Now I know what those three posts are meant to do, and we can work out whether there’s a project in it.
A gifted jacket can be a lovely surprise.
Once there’s a brief, a deadline and permission to use the footage, I want to talk about the work. And if they like the film, I already know the first thing I’ll ask them.
Can you send two jackets? I’d quite like both women to get home with one.
Silvia
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